Beer pong parties, a nail bar and bridal wear now available in the huge new Trafford Centre store
A hoard of extremely well-dressed individuals have descended on Trafford Centre for the launch of the newly remodelled Topshop/Topman store today.
Whispers of a weekend-long secret store party - featuring beer pong, selfie swings, Nintendo, Crazy Pedro's pizza, a balloon pit and DJs - have encouraged mile-long queues.
For the city’s fashion lovers, there’s much to be excited about.
Doubled in size, the entirely refurbished store spreads across two floors and takes up an impressive 38.5k square feet – positioning it as the single largest store outside of London.
And bigger certainly means better for the ever-popular retailer. Mirroring the Oxford Circus flagship, Topshop have introduced popular King Street nail salon, Nailista, as a brow and nail service on the top floor. Shoppers can take advantage of various beauty treatments and makeovers at the expanded concession.
More space to play with also means more new lines delivered weekly. The store now stocks a comprehensive selection of both Topshop and Topman collections – ranging from core classics to leading designer collaborations, including its much documented bridal wear.
A Manchester first, the Trafford Centre branch additionally features a handsome (and complimentary) personal shopping lounge; offering customers a premium tailor-made shopping experience from dedicated style experts.
Topshop now consists of Mainline, Maternity, Boutique and Moto Denim collections as well as Orelia and Quay sunglasses. Topman is not an afterthought in the new store, however. Men can now shop Topman's mainline collections - including a selection of signature suiting, outerwear and denim - alongside premium lines from Topman Ltd, Premium and AAA.
Shoppers can also expect upcoming designer collaborations from Charlie Casely-Hayford and James Bay, as well as a Manchester-only exclusive with Okuh.
With a large student population and a core customer base, expanding in Manchester is a logical step for the fashion brand.
It's now open, here's the first look around...